Who We Are


Yokoso – welcome! The BSA is a not-for-profit organisation (est. in 2006) that provides opportunities for people to taste a wide range of sake, and to meet brewers (Toji/杜氏) and others in the sake world by:

  • promoting understanding and enjoyment of sake.
  • promoting correct storage, serving and drinking of sake.
  • widening the scope of sake-drinking by pairing it with non-Japanese food.
  • strengthening and preserving the tradition of sake-making in Japan.
  • acting as a conduit between Britain and Japan.
  • supporting sake education leading to professional qualifications.

The BSA Team

Shirley Booth

Co-founder and President

Shirley is an award-winning filmmaker and food writer. She has lived in Japan for several years and founded the British Sake Association in 2006.

Paul Masters


Alongside his role at the British Sake Association, Paul is also Group Commercial Director at Corney & Barrow Group.

Philip Harper


Alongside his role at the British Sake Association, Philip is Japan’s first and only British toji (master brewer).

Marie Cheong-Thong


Marie is the Sake Knowledge and Education Director at the British Sake Association, and a certified sake and shochu educator with the WSET and JSS. She is also a Member of Circle of Wine Writers and Association of Wine Educators.

Brian Smith

Treasurer and Memberships

Harriet Furze

Website and Social Media

Harriet is a freelance wine and sake consultant and publisher, and an International Sake Judge with the IWC.